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Home Photographs Crest Theater, Levinson’s Books and Singer Sewing Machines

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Crest Theater, Levinson’s Books and Singer Sewing Machines

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Title	Crest Theater, Levinson’s Books and Singer Sewing Machines
Date	1949
Description	The iconic marquee of the Crest Theater at 1013 K Street dominates this October 30, 1949, photograph. After having been closed for three years for renovation, the theater opened on October 6 of the same year to a crowd of 5,000 giddy Sacramentans. The premier showing was “That Midnight Kiss,” starring Mario Lanza and Katherine Grayson, both of whom were present for the event. To the right of the Crest at 1017 K Street is another Sacramento landmark, Levinson’s Books, which was founded by Liverpool, England-native, Samuel Levinson. The store moved to 1014 K Street in 1956. To the left of the Crest at 1011 K Street is the Singer Sewing Machine Company. Singer set up operations at the pictured location in 1947. It spent 35,000 dollars to build the 15 by 90-foot, three-story structure which had been located at 1018 J Street prior to its move to K Street. Retail space, administrative offices and classrooms were all housed there.
Format	8 x 10 in.; b&w; negative
Holding Institution	Sacramento Room, Sacramento Public Library
Rights	This image may be protected by Copyright Law (Title 17 U.S.C.). Copyright restrictions applying to the reproduction and use of this image are available from the Sacramento Public Library.
Street/Neighborhood	1011-1017 K Street; Downtown
City/County	Sacramento
Subjects	Bookstores Storefronts Street Scenes Motion Picture Theaters Business Enterprises Sewing Equipment Signage
Collection	Sacramento Room Photograph Collection
Identifying Number	761