Help

Search

Advanced Search

Find results with:

Add another field

Search by date

to

Searching collections:

Sacramento Room Photographs

Add or remove collections

Home W.T. Grant Company at 722 K Street

To link to this object, paste this link in email, IM or document

To embed this object, paste this HTML in website

W.T. Grant Company at 722 K Street

View Description

Loading content ...

you wish to report:

Your comment:

Your Name:

Submit

Cancel

...

Back to top

The Sacramento Room Digital Collections are made available through generous support from Sacrmento Public Library Foundation

Powered by CONTENTdm®

Select the collections to add or remove from your search

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Select All Collections

S

Sacramento Room Menus

Sacramento Room Photographs

Sacramento Room Postcards

Sacramento Yearbook Project

OK

Cancel

Title	W.T. Grant Company at 722 K Street
Date	1944
Description	The W.T. Grant Company’s location at 722 K Street Store is shown in this September 1, 1944, photograph. Grant came to Sacramento in 1932 in an effort to expand its 39 state empire. The store opened in 1933, but was flamed in December of 1936 to a tune of well over 100,000 dollars. It reopened in July 1937 after a 400,000 dollar infusion to be one of the most modern stores in the city, complete with air conditioning that assured, during the city’s scorching summer months, the customers entered a building 12 to 15 degrees cooler than outside. The store had kept a strict pricing scale of one cent to 25 cents until the advent of the Second World War prompted restructuring and an increase of the price ceiling to one dollar. Marking methods like this kept Grant’s in the black through most of the Great Depression and into the War. The company phased out its Sacramento locations, starting in 1975.
Format	8 x 10 in.; b&w
Holding Institution	Sacramento Room, Sacramento Public Library
Rights	This image may be protected by Copyright Law (Title 17 U.S.C.). Copyright restrictions applying to the reproduction and use of this image are available from the Sacramento Public Library.
Street/Neighborhood	722 K Street; Downtown
City/County	Sacramento
Subjects	Department Stores Business Enterprises Storefronts Signage Window Displays
Collection	Sacramento Room Photograph Collection
Identifying Number	393