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Christmas Parade on K Street

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Title	Christmas Parade on K Street
Date	1940
Description	This November 1940 photograph shows Sacramento’s annual Christmas Parade as, led by Santa Claus, it proceeds east on K Street between Sixth and Seventh. Sponsored by the “Sacramento Bee,” the Sacramento Retail Merchants’ Association and the Downtown Improvement Association, the parade, which ran from Fifth and K Streets to Twelfth and K Streets and back to the Plaza Park, was started in 1932 as a way to chime in the Christmas season. Included in the festivities were a children’s costume contest, a pet parade, and a children-only vaudeville show at the Memorial Auditorium. Visible Buildings and businesses include the Liberty Theatre at 617 K Street, the Capitol Theatre at 615 K Street, Heeseman Men's Clothing Store at 619-and-a-half K Street, and Savin Sol Men's Clothing Shop at 609 K Street. The films “Maryland” and “Angels with Dirty Faces” with James Cagney and Pat O'Brien were playing at the Liberty Theatre while “Too Many Girls,” starring Lucille Ball and Frances Langford, and “Prairie Law,” starring George O'Brien were being shown at the Capitol Theatre.
Format	8 x 10 in.; b&w
Holding Institution	Sacramento Room, Sacramento Public Library
Rights	This image may be protected by Copyright Law (Title 17 U.S.C.). Copyright restrictions applying to the reproduction and use of this image are available from the Sacramento Public Library.
Street/Neighborhood	609-619 K Street; Downtown
City/County	Sacramento
Subjects	Festivals and Celebrations Parades and Processions Holidays Street Scenes Business Enterprises Signage Motion Picture Theaters
Collection	Sacramento Room Photograph Collection
Identifying Number	60