A circular window displays the blossoming wares of Harold Shay Florists at 1015 Eleventh Street. The business opened its doors in 1930 at 1127 K Street, later moving to its Eleventh Street location. The store's humorous slogan was "'Shay' it with...
Pictured in circa 1952 is a portion of window displays at Breuner's Furniture at 600 K Street. So much a part of Sacramento's twentieth-century Holiday Season tradition, the practice started in 1934. With display themes changing yearly,...
This circa 1966 postcard captures the splendor of the tradition of window displays at Breuner's Furniture. The back of the postcard reads: "Breuner's 32nd musical, moving Christmas display depicts 'Christmas Morning Down on the Ranch' where...
This 1964 postcard provides a view of one of Breuners Furniture's traditional Holiday window displays. The back of the card reads: "Breuner's 30th musical, moving Christmas display depicts 'Preparing Christmas Dinner at Aunt Molly's Home' where...
This circa 1960 postcard captures the Holiday tradition of window decoration at Breuner's Furniture with "Shopping in an Italian Village." The practice started in 1934, but were ended with the store's bankruptcy in 2004.
This circa 1950 postcard shows a holiday window display, courtesy of Breuner's Furniture. The back of the card reads: "'The Old Christmas Quilting Party Back Home' is Breuner's 16th old-fashioned, musical, moving Christmas display. The figures...
This circa 1956 postcard shows a Christmas window display at Breuner's Furniture, located at 600 K Street. A regional fixture from 1934 to 1971, the displays offered animated, three-quarter-sized figures living out Holiday scenes. The company...
The art deco facade of Canadian Fur Company and Cold Storage at 4121 Franklin Boulevard lights up the night in 1961. The 1949 arrival of the store and factory was big news for the burgeoning area of South Sacramento.
This March 7, 1941 photograph shows the entrance to Melgrims Millinery on 817 K Street. The store was opened in February 1933 at 1006 K Street under the leadership of Kansas native Mabelle Frank. Frank was a veteran of the retail industry, having...
Captured is a night scene of Benjamin & Rackerby Physicians Supplies, located at 1213 L Street. The store's display windows and interior reveal examination tables, a skeleton, surgical instruments and storage cabinets. Operated by Eugene Benjamin...
This September 16, 1935, photograph captures Jim Patterson Hats. Located at 901 K Street, Patterson opened his store in December of 1934. The store was located in the southwest corner of the Odd Fellows Temple building. Benning started his...
This photograph of Chandler’s Shoes at 1022 K Street was taken in circa 1950. It shows much of the business’s storefront and a worker filling a section of display windows. Chandler’s – a nationwide chain – came to Sacramento in 1922. ...
This 1952 photograph shows Career Girl at 1027 K Street and the Crest Fashions at 1025 K Street. This unique nighttime photograph captures the glare of neon caught by smartly-dressed mannequins. A sign is shown promoting a half-price sale on...
The storefront of the Remington Rand Company at 1107 J Street is shown in this 1960 photograph. The business was formed during the summer of 1927 as a producer of office equipment. Its location would be on the floor level of the Elks Building for...
This photograph of Reed's hat store at 622 K Street was taken on October 29, 1936. The store served Sacramento from 1935 to 1959, while its last manager was Alice Azevado, the wife of then Sacramento Mayor, Clarence Azevado.
The storefront of the Fashion Bootery at 702 K Street is shown in this 1942 photograph. Opened in December 1929, the 50,000 dollar store became the ninth West Coast location for the company, based in Seattle. The 20 foot by 100 foot structure...
This August 4, 1940, photograph shows Chinn-Beretta Optometry at 1022 K Street. Prominent is a display window of glasses and indication of the business’ staff optometrists, Bolling Chinn and W.B. Leonard. At the time the photograph was taken,...
Pictured on the evening of December 11, 1948, are the store, nursery and greenhouse of F. Lagomarsino and Sons at 1213 Alhambra Boulevard. The business was founded in 1870 by Felice Lagomarsino, along Riverside Boulevard. It was here that...
This photograph of the storefront of Leed’s women’s shoes at 814 K Street was taken on the business’s opening day, September 15, 1934. Neon signage and large showcases are visible. The location, designed to store up to 12,000 pairs of...
